Camper x Jorge Penadés
A new collaboration in Pompidou
Camper x Penadés
The Spanish designer has revamped our iconic Parisian store to create a new atmosphere that reflects the brand’s aesthetic and philosophy.
Inspired by the Georges Pompidou building, Penadés has installed a metal tray, often used to encase electrical wirings, that serpents through the store and doubles as display shelves.
Of course, Camper’s Mediterranean roots are also present in the rustic wall textures and traditional handmade tiles that cover the store's seating and counter.
“Creating a progressive, respectful dialogue between who we are, our identity, and the context in which we are operating. That’s what informed the concept behind the Pompidou store’s renovation”, says Penadés.
4, Rue Aubry Le Boucher
Jorge Penadés was born in a small fishing town near Málaga and opened his studio in 2015, Oficina Penadés, based in Madrid. This was after completing a Master’s in experimental design at the European Design Institute (IED Madrid) under the tutelage of Katharina Mischer and Thomas Traxler. His work has been shown in different institutions and galleries, such as the Vitra Design Museum, National Design Museum of Sweden, The Aram Gallery in London and the Rossana Orlandi gallery in Milan. In 2017, he received the AD Nuevo Talento Campari Award and in 2018, the ICON Volkswagen Design Award.
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