A modular shoe built by you.
Roku is a six-piece modular innovation designed to be assembled and disassembled, repaired and recycled—or customized to create infinite looks.
The name Roku, meaning 'six' in Japanese, draws from the essence of Wabi, a 2000 Camper style inspired by Japanese minimalism.
CIRCULARITY
Let's take a closer look at what makes up Roku!
Partner: CHENTAL. Made in Vietnam.
Made from 100% recycled PET, the laces offer quality, durability, and performance.
Designed to be upcycled into new shoe comoponents, if the quality of the recycled fabric is preserved, or downcycled for the use in a different industry.
Partner: PUSITE. Made in China.
Made from 75% recycled PET, ROKU's uppers provides a light weight, breathable, comfortable, and secure fit.
Designed to be upcycled into new shoe components, if the quality of the recycled fabric is preserved, or downcicled for use in a different industry.
Partner: GIA CHIU. Made in Vietnam.
Made from 20% recycled ingredients, the EVA footbed offers both comfort and durability.
Designed to be upcycled into new footbeds, if the quality of the recycled materials allows it, or downcicled for use in a different industry.
Partner: FINPROJECT. Made in Vietnam.
Made from 51% recycled XL EXTRALOIGHT(R) EVA, ROKU's outsole stands out for its lightness, comfort, flexibility, and strength.
Designed to be upcycled into new footbeds, if the quality of the recycled materials allows it, or downcicled for use in a different industry.
Partner: CHENTAL. Made in Vietnam.
Made from 100% recycled PET, the laces offer quality, durability, and performance.
Designed to be upcycled into new shoe comoponents, if the quality of the recycled fabric is preserved, or downcycled for the use in a different industry.
Partner: PUSITE. Made in China.
Made from 75% recycled PET, ROKU's uppers provides a light weight, breathable, comfortable, and secure fit.
Designed to be upcycled into new shoe components, if the quality of the recycled fabric is preserved, or downcicled for use in a different industry.
Partner: GIA CHIU. Made in Vietnam.
Made from 20% recycled ingredients, the EVA footbed offers both comfort and durability.
Designed to be upcycled into new footbeds, if the quality of the recycled materials allows it, or downcicled for use in a different industry.
Partner: FINPROJECT. Made in Vietnam.
Made from 51% recycled XL EXTRALOIGHT(R) EVA, ROKU's outsole stands out for its lightness, comfort, flexibility, and strength.
Designed to be upcycled into new footbeds, if the quality of the recycled materials allows it, or downcicled for use in a different industry.
Product passport
To drive Roku's lifecycle, we've teamed up with a web of suppliers that meet the highest material and quality standards.
Each pair includes a QR code linking to a product passport, allowing you to trace its journey here.
Shoe's components are supplied by Pusite, based in China, Finproject, Gia Chiu and Chentai, all based in Vietnam.
Then, each pair of Roku is assembled by our Vietnam-based factory, Golden Star.
The finished product travels to our warehouses in Europe, the USA, and Vietnam, to be distributed worldwide.
To be made available for purchase as a fully assembled shoe or sold in packs.
At the end of its lifecycle, parts can be downcycled or recycled into new materials, if the quality is preserved.
CUSTOMIZATION
Made of six interchangeable parts, Roku can be sold as an assembled pair or as parts in four different packs, giving you the chance to build your very own shoe.
Instructions
Time to play. You can build a pair of Roku in just ten steps. Each pack includes a set of detailed instructions, but you can also help yourself with this step-by-step video.
Download instructions
If something doesn't add up, you can always take your WIP Roku to a Camper store for assistance. But we believe in you.
Book an appointment