A Model of Collaboration
Bajowoo is inspired by the underground punk scene of cities such as London, Paris, Tokyo, and Bangkok. 99%IS- is considered to be Korea’s first official punk brand, with a refined urban style characterized by its black and white color palette and the use of leather and studs.
Bajowoo began designing garments and artwork for rock bands while studying at ESMOD. He made his debut in 2014 at Mercedes-Benz Fashion Week Tokyo. Bajowoo has collaborated with brands such as Comme des Garçons, Mackintosh, George Cox, and Underground. Celebrities such as Lady Gaga and Justin Bieber have been spotted in 99%IS- clothes.