We started from Spain with one goal: to share our dream with the rest of the world. From 1992 to the present day, 30 countries and more than 300 Camper stores. And countless travelling companions.
In the very early 1990’s, following 15 years of marketing their designs in Spain, Camper felt strong enough at home to look beyond Spain’s borders. The 1992 Olympics brought about a radical change in the perception that the world had held of Spain and Spanish goods. Camper took advantage of this new development and launched onto the European market. They approached the most difficult markets simultaneously – London, Paris and Milan – cities where some of the most influential trendsetters and opinion formers live.
Following on from the success of the European expansion, in 2002 Camper looked across the Atlantic and began to distribute in the United States. The first American store opened in Soho New York, and a year later San Francisco followed.
The Camper concept and product soon attracted the attention of the critics of the footwear sector. It was the Japanese, both resident and visitors of these cities, who noticed that the Camper concept and the core qualities of simplicity, comfort, sincerity and style, held a natural affinity with their country – Japan. Through them, Camper made the necessary contacts to bring their footwear to the Asian Markets in 1996. The best stores in Taiwan, Hong Kong and Japan began to exhibit Camper shoes.
The expansion continued and in March 2002, the first Camper store in Sydney opened. Today, 17 years after Camper’s first steps abroad, there are more than 300 Camper stores in over 30 countries.